Every bite begins with a "paku."

In Japan, it is the sound of taking a small, satisfying bite. It is a playful moment that captures the joy of snacking. That single sound inspired our name and our mission.

Paku was created in New York City with one goal: to share the heart of Japan's snack culture with the world. What started as a small idea among friends quickly became a passion project rooted in curiosity, connection, and flavor.

From the first spark, Ten Ichi Mart, one of NYC's most beloved Japanese markets, believed in our vision. Together, we curate authentic Japanese snacks and drinks that celebrate both nostalgia and discovery. Every box and shelf we fill carries the spirit of Japan, from Tokyo's bustling streets to Kyoto's hidden tea shops.

Paku is more than snacks. It is a bridge between cultures, a taste of home for some, and a new adventure for others.

So take a bite. Hear the "paku."

Because every crunch, sip, and chew tells a story worth sharing.